Centro drives strong sales at Palm
March 21, 2008 – 9:05 am | by Azizi
The new Centro smartphone has proven to be a winner for Palm. The low-cost smartphone has help Palm boost their sales to 833,000 units and US$275.4 million revenue in the last quarter. However, since the margins are lower for the Centro, Palm still made a loss of US$31.5 million during the same period.
With more than 70 percent of Centro buyers trading up from traditional cell phones, according to Palm CEO Ed Colligan, Palm is tapping into a new market segment. To really help the financial situation, though, Palm needs to aggressively drive down cost or introduce new models with better margins, which we won’t see until next year.
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