TV Guide

TV Guide and 4INFO have announced that they have partnered to bring TV listings direct to cell phones. Resulting from this partnership and available immediately, cell phone users will now have the ability to quickly search for channel listings, specific television programming listings, and time-based programming from any mobile phone via SMS or WAP. The service is available to all mobile phone users regardless of carrier, and will allow TV fans to easily locate air dates, times, and channels for their favorite programming while out of town, or just on the go.

The TV Guide mobile product allows viewers to look up television channels and show times based on regional or local service providers. The reply to an initial query uses 4INFO’s menu-based system to help a user select from a list of television service providers generated by the initial stated location. This location is then used as a default for subsequent searches. Once a provider has been selected, program matches are returned with airdate and channel. Specific programs can be searched further to locate future airdates. For channel searches, the local channel number is displayed for a given call sign and location.

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Filed under: Mobile Content

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